What Is Content Writing?
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
Why Is Proper Content Writing Important?
When most people hear “content writing”, they think “writing articles”.
However, writing content isn’t just important for blog posts.
In fact, content writing is important for all types of different content formats, including:
- Web page copy
- Keynote speeches
- Landing pages
- Social media posts
- Email newsletters
Or put another way:
Writing is the foundation for pretty much any content that you publish.